Envelop is an interactive entertainment production house and development agency.
On the simplest level, we create applications and games for smartphones, tablets, social networks and the web.
On a grander scale, we architect these platforms to integrate with traditional media properties and create multiplatform and transmedia strategies for engaging with audiences.
About the approach
The company was born out of an understanding that media consumption is changing, audiences are demanding more participation in their stories and new models of content monetization are emerging.
At the heart of the company is an appreciation of multiplatform and transmedia theory. We want to ‘envelop’ all media platforms under a common creative approach.
|en·vel·op transitive verb: en·vel·oped, en·vel·op·ing, en·vel·ops 1. To enclose or encase completely with or as if with a covering: “Accompanying the darkness, a stillness envelops the city” Curtis Wilkie.
2. To attack (an enemy’s flank).
About the principal
Nathan Anderson started his adult life in the film and TV industry culminating with a career changing experience working on The Matrix. In tandem, the rise of the internet led Nathan to work in the online media space for the last 12 years in executive roles at dotcoms, software development, media organisations and advertising agencies.
Combined with a lifelong love of computer games, Nathan draws on all these experiences and passion to head up Envelop Entertainment. Nathan graduated from the prestigious, Australian Film Television and Radio School, with a Masters by Research in 2010, examining the nature of interactive narrative and storytelling. Nathan now lectures in transmedia and multiplatform at AFTRS as part of their Graduate Diploma and Masters programs.